Design Brief
Your task is to design a landing page in Webflow that effectively communicates the unique selling proposition of OmniLeads and guides visitors through the problem-solving funnel to request a demo. Remember, the key is to empathize with the user's needs and create a design that is not just visually appealing but also functional and intuitive to navigate.
Project Title:
Marketing Automation Software Landing Page Design Product
Name: OmniLeads (Or make up your own name)
Product Description: OmniLeads is an AI-driven marketing automation software designed to simplify and optimize marketing efforts for B2B tech companies. It provides advanced analytics, personalized campaign automation, social media integration, and CRM synchronization to create an all-in-one marketing solution.
Target Audience: B2B tech companies, particularly small to medium-sized enterprises (SMEs) looking to automate their marketing processes and improve their marketing ROI. Demographics: The main decision-makers are likely to be Marketing Managers, CMOs, and CEOs, typically aged between 30-50 years old, who are tech-savvy and have a good understanding of the role of digital marketing in business growth.
Main Features to Highlight:
Advanced Analytics: Gain deeper insights into your marketing performance with real-time reporting and predictive analytics.
Personalized Campaign Automation: Deliver personalized email campaigns based on customer behavior and preferences.
Social Media Integration: Manage all your social media marketing efforts from one place and track performance seamlessly.
CRM Synchronization: Sync with your existing CRM system to create a cohesive sales and marketing process.
Problem-Solving Funnel: The main problem your landing page should address is how OmniLeads can simplify marketing efforts, save time, and improve marketing ROI. The goal of the funnel should be to lead visitors to request a demo of the software.
Design Requirements:
● The page should be developed using Webflow.
● Length of the page is at your discretion.
● Create 1 original compelling asset for the hero section.
● Create 1 infographic that explains the 4 main features of the software.
● Feel free to use existing companies for inspiration.
Copy and Taglines:
Main Headline: "Revolutionize Your Marketing Efforts with OmniLeads"
Subheadline: "Simplify. Automate. Grow."
CTA: "Experience the Power of OmniLeads. Request a Demo Today!"
Testimonials Section: "Trusted by Businesses Worldwide"
Timeframe: You have one week from the date of receiving this assignment to complete and submit your design. We're looking forward to seeing your solutions!
Custom Illustrations
Figma Prototype
